Top brands in SA announced
The top telecommunications and cellphone brands in South Africa named in latest Sunday Times Top Brands Awards
The 13th annual Sunday Times Top Brands Awards ceremony took place on Thursday, 4 August 2011, where Avusa Media and their research partner TNS Research Surveys announced the winners in their latest survey.
The Top Brands survey assessed the strength of brands in South Africa using various criteria, including familiarity, brand rating and experience, and public perception.
According to the Sunday Times Top Brands survey, KOO is South Africa’s overall favourite brand, an accolade which the company also claimed last year. Coca-Cola finished second as the country’s overall favourite brand, with KFC completing the top 3.
When it came to consumer cellphones Nokia reigned supreme, followed by BlackBerry and Samsung. In the Business market, BlackBerry was the top brand, followed by Apple iPhone and Nokia.
The top ‘Telecommunications Provider’ brand in the business market was Vodacom, followed by MTN and then Nashua Mobile.
In the consumer telecoms market MTN was rated the top brand, followed by Vodacom and Cell C.
“We are delighted to be recognized by the Sunday Times Top Brand Award. This accolade is especially important to us, as it is a reaffirmation from our customers of the great effort that our team has made to ensure that MTN is a preferred choice,” said Serame Taukobong, MTN South Africa Chief Marketing Officer.
| Sunday Times Top Brands Awards | |||
| Grand Prix winners | |||
| Category | 1st | 2nd | 3rd |
| Overall Favourite Brand | KOO | Coca-Cola | KFC |
| Business | |||
| Telecommunications Provider | Vodacom | MTN | Nashua Mobile |
| Cellphone | BlackBerry | Apple iPhone | Nokia |
| Consumer | |||
| Telecommunications Provider | MTN | Vodacom | Cell C |
| Cellphone | Nokia | BlackBerry | Samsung |
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